Perspectives
Essays on the problems that decide whether a business stays ahead — long reads, told as stories, argued from evidence, written to be enjoyed.
Essay Nº 1
Buying AI Is Not a Strategy
Why record spending on AI is producing almost no growth — and what the few who are winning did instead.
READ THE ESSAY →Essay Nº 2
Built to Forget
Why your company has never had a memory — only records — and what just changed.
READ THE ESSAY →New essays land when the thinking is ready. Follow Rahul Chawra or Decode Strategy Labs on LinkedIn to be notified.
