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Perspectives

Essays on the problems that decide whether a business stays ahead — long reads, told as stories, argued from evidence, written to be enjoyed.

Essay Nº 1
Buying AI Is Not a Strategy

Why record spending on AI is producing almost no growth — and what the few who are winning did instead.

A 29-minute read
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Essay Nº 2
Built to Forget

Why your company has never had a memory — only records — and what just changed.

A 35-minute read
READ THE ESSAY →
New essays land when the thinking is ready. Follow Rahul Chawra or Decode Strategy Labs on LinkedIn to be notified.