https://decodestrategy.com/perspectives/ Essays on the problems that decide whether a business stays ahead — long reads, told as stories, argued from evidence, written to be enjoyed. en-GB Decode Strategy Labs Fri, 28 Aug 2026 09:00:00 +0800 https://decodestrategy.com/perspectives/og-perspectives.png https://decodestrategy.com/perspectives/ https://decodestrategy.com/perspectives/built-to-forget/ https://decodestrategy.com/perspectives/built-to-forget/ Fri, 28 Aug 2026 09:00:00 +0800 Your company's systems were built to forget. Machines can now read what they discard — and the companies that capture it will take growth from the ones that don't. https://decodestrategy.com/perspectives/buying-ai-is-not-a-strategy/ https://decodestrategy.com/perspectives/buying-ai-is-not-a-strategy/ Tue, 25 Aug 2026 09:00:00 +0800 Why record spending on AI is producing almost no growth — and what the few who are winning did instead. An essay by Decode Strategy Labs.